Frame spares commitment
Service parts planned for ten years after each frame generation leaves production.
Modular electric bicycles / Copenhagen
Designed for daily movement.
Engineered for a long life.
A bicycle you can keep.
Shift makes quiet, capable urban e-bikes from modules that can be opened, repaired, upgraded and replaced.
Featured bicycle
One frame. Every ordinary day.
Commuter geometry, serviceable electronics and parts chosen for real city weather.
Shift One
A balanced city bicycle with electric assistance that stays in the background. The battery, display, lights and drive module each leave the frame independently.
- Range
- Up to 75 km
- Weight
- 17.8 kg
- Charge
- 2 h 40 min
- Drive
- 55 Nm / belt
- Price
- From €3,490
Modular engineering
Open by design.
No sealed frame electronics. No proprietary mystery box. The parts most likely to wear or evolve are designed to leave the bicycle with standard workshop tools.
- 01
- Battery cartridgeSlides out in seconds; housing, cells and controller are serviced as separate parts.
- 02
- Drive moduleFour accessible fasteners release the motor without opening the bottom bracket.
- 03
- Control layerDisplay, lights and wiring loom disconnect through keyed, weather-sealed plugs.
- 04
- Carry systemOne frame interface accepts racks, child seats, baskets and cargo modules.
Model comparison
Same system. Different work.
Each model uses the same battery, control layer and service logic. Choose by riding position and what you carry.
● Standard configuration shown. Final range varies with rider, route, weather and assistance level.
| Specification | Shift One | Shift Step | Shift Carry |
|---|---|---|---|
| Best for | Daily city distance | Frequent stops | People and cargo |
| Position | Balanced | Upright | Upright |
| Range | Up to 75 km | Up to 70 km | Up to 62 km |
| Weight | 17.8 kg | 18.4 kg | 28.6 kg |
| Load | 120 kg total | 120 kg total | 200 kg total |
| From | €3,490 | €3,590 | €4,690 |
Urban ride story
The city is the product test.
Wet rails. Short lights. Two bridges and one loaded rack. Shift One is tuned for the uneven rhythm of ordinary urban travel, not a laboratory range loop.
Assistance arrives smoothly below 25 km/h, then disappears without drag when the street opens.
Repair and service
The repair manual is part of the bicycle.
Exploded diagrams, part numbers and service intervals are public. Owners can work locally, visit a Shift partner, or send a module—not a complete bicycle.
01
Diagnose openly
On-bike codes link to the exact assembly and test.
02
Replace only what failed
Module-level parts ship within two working days.
03
Return worn electronics
Reusable housings re-enter the service pool.
Sustainability data
Keep the frame. Replace the part.
Our working measure is not how little a new bicycle claims to use. It is how much of that bicycle can stay useful through years of wear and change.
Illustrative Shift internal lifecycle model for this fictional product concept. Figures are not third-party verified.
Individually replaceable modules
Battery, motor, controller, display, lights, wiring loom and carry interface.
Less replacement mass
Modeled versus replacing a complete e-bike at year five after a drive-system fault.
Rider stories
Built around lives already in motion.
“It feels like a bicycle, not a device I’m waiting to become obsolete.”
Maya L. rides across Copenhagen for site visits, work and the trip home.
“When the display broke, the bike did not become waste. The display became a twenty-minute job.”
Jonas M. carries produce, tools and the occasional very tall cake.
Test ride
Ride your route, not our showroom.
Book a 45-minute ride and take Shift through the streets, bridges and stops you actually use.